This is a quick post about web page caching which I don’t expect many people to already understand, but it is a vital concept that you need to understand if you are aiming for big traffic to your site.

The way it works is by capturing a snapshot of your site and storing it in HTML format for later delivery to the web browser.

For WordPress, I am using a plugin called WP Super Cache.

So instead of your site accessing the database to pull out your page content on every hit, the static snapshot of HTML is delivered to the visitor’s web browser.

But this can pose some problems for us extreme SEOs in that we still need to deliver a bit of dynamic content.

This is not a problem, we simply use Javascript. This can pull Ads in rotation, use Ajax or use .htaccess to fire up a PHP script. So most of the page will be static so it loads quickly and saves our bandwidth, but we can still inject our rotating Ads into zones on our site.

If you need any clarification on now to implement Javascript Ads into zones on your web pages, please comment away …