You may be wondering about why I am posting to this blog so regularly, or maybe not

Well, the hidden secret is that I and other proactive bloggers are promoting their USP in stealth mode.

What do you mean Andy? I’m glad you asked …

A USP is a Unique Selling Proposition. It’s a well known marketing concept that relates to how us marketing folk differentiate ourselves from the competition.

It’s why we bust a gut to give away as much free info. as possible but we side-step our USP. This is the void that we aim to fill with a paid product!

If you are a real clever bunny, you can maybe figure out my USP. But I don’t think I provided enough clues yet.

I’m not an expert in Traffic generation like Nick or George, but I do know what I am good at, and I am focused on building traffic and interest to my site based on related areas to my USP.

Then, later I can fill the gaps that I left with my paid product.

So, armed with this idea, maybe you will get your own ideas along these lines to post to your own blog.

Post a comment to add your own thoughts to this strategy-based conversation …